No one can deny the appeal of having jewelry from a big-name fashion designer but when people in South Tampa are looking for a piece of jewelry that’s truly special and meaningful, they choose custom. Every piece of custom jewelry is a one-of-a-kind creation, completely unique to the buyer. That exclusivity is special in and of itself, but what takes a piece of ordinary custom jewelry to the next level – the point at which it is truly, completely yours – are the choices you make along the way.


Choice #1: What Are You Celebrating?

Citrine and Diamond Ring


Custom jewelry is made for milestone moments, like engagements, weddings, anniversaries and birthdays. You these milestone moments – we turn them into lasting memories. Here at Continental Wholesale Diamonds we’ve created custom jewelry for people who are celebrating the opening a new business, finishing grad school, or welcoming a new child to their family. Some custom jewelry is designed to celebrate the beauty of everyday life: we think that’s pretty wonderful.


Choice #2: What Type of Jewelry Would You Like To Have Designed?

Custome Engagement Diamond Ring


One of the benefits of working with experienced skilled jewelers is the knowledge that they can create anything you have in your mind.  There are familiar choices like rings, earrings, pendants, bracelets and necklaces – but don’t be afraid to stretch the envelope. Our designers at Continental Wholesale Diamonds can make stunning tiaras, anklets and more. Looking for something for him? Talk to our jewelers about custom cufflinks, tie tacks, money clips, watch fobs and more.


Choice #3:  Will You Have Diamonds, Colored Gemstones, or Both?

Amethyst Pendant with Diamond Halo


Few things in life are as much fun as choosing stones for your custom jewelry. Diamonds are our specialty, so at Continental Wholesale Diamonds you’ll find a huge inventory of shapes, sizes and colors to choose from. Experience the rainbow in the best way possible: choosing colored gemstones is an exciting exploration of amethysts, sapphires, tourmalines, rubies and more!


Choice #4: What Metal Matters To You?

Unique Diamond ring with intertwined mixed metals


Custom jewelry can be made using yellow gold, white gold, platinum, and more. Over the course of the past ten years, alternative metals such as chrome and tungsten have become increasingly popular choices for custom jewelry, especially for men’s wedding bands.


Choice #5: What Design Details Tell Your Story Best?

Layed Diamond Loop Necklace


Custom jewelry is infinitely personalizable. This is where working with a skilled designer makes a difference. At Continental Wholesale Diamonds we can incorporate symbols and motifs representative of what you’re trying to say into your custom creation, as well as making material choices that further reinforce your story. Engraving, etching, gold-smithing and other jewelry fabrication techniques can all be used, individually or in combination, to make a piece of custom jewelry especially rich with meaning and personal relevance.

Custom Jewelry is easier than you think! You don’t have to make all of these choices entirely on your own. Come on in and talk with one of our designers. We’ll listen to your story, and make suggestions to guide you through the process of creating a fine jewelry item that brings your imagination to life! Keep in mind that we do not charge a design fee- a perk you won’t enjoy at most places! We pride ourselves on the jewelry creations that are designed in house, and value as much as you do the adventure of imagining it, and making that vision a reality. Stop in today and see what we can do with your dreams!